One of St. Pete's Longest-Running Shopping Traditions Returns!
Join us for the 53rd Annual Sunrise Sale on Thursday, July 16, 2026, and help celebrate one of downtown St. Petersburg's most beloved traditions!
Beginning at 6:43 a.m., the official time of sunrise, 47 locally owned businesses throughout downtown St. Petersburg will open their doors with special promotions, exclusive offers, and unique shopping experiences. Created in 1973 by the St. Pete Downtown Business Association (DBA), the Sunrise Sale was designed to support local businesses during the slower summer months—a mission that remains just as important more than 50 years later.
Whether you're an early bird looking for the best doorbuster deals or prefer to shop later in the day, there's something for everyone. While many businesses will offer specials throughout the day, some of the biggest savings and limited-time offers are available during the early morning hours. Each participating business sets its own hours and promotions, so be sure to check with individual stores for details.
No PJs? No Problem!
Known as St. Pete's largest pajama party, the Sunrise Sale has become a fun tradition for many shoppers—but wearing pajamas is completely optional! Come in your favorite PJs, your workout clothes, your work attire, or simply as you are. What matters most is showing up to support the locally owned businesses that help make St. Petersburg such a vibrant and unique community.
Explore Downtown
This year's Sunrise Sale includes:
19 businesses along Beach Drive and the surrounding waterfront
22 businesses on and just off Central Avenue
6 businesses along the 4th Street corridor
Look for the Sunrise Sale's signature yellow flags and colorful balloons outside participating businesses to find all the special offers.
Arrive Early!
Early shoppers will have the opportunity to enjoy:
Exclusive early morning deals
Limited-time doorbuster specials
A special giveaway available at participating businesses while supplies last
There is plenty of convenient downtown parking available due to the early morning start, making it easy to explore multiple shopping districts throughout the day.
Whether you're searching for unique gifts, local favorites, delicious food, or simply looking for a fun way to spend the morning, every purchase you make helps support the independent businesses that keep St. Petersburg thriving.
📍 Date: Thursday, July 16, 2026
🌅 Sunrise: 6:43 a.m.
📍 Location: Participating businesses throughout Downtown St. Petersburg
View the complete list of participating businesses and interactive map at:
www.stpetedowntownbiz.com/sunrise-sale.html
We can't wait to see you downtown!
